Know Your Brand
Do you have a solid brand persona? Have you dedicated time to crafting your voice? If so, congratulations! You’re ready for the next step. Otherwise:
The first step to creating a campaign is establishing your brand internally. Building a detailed brand persona will set the foundational elements of how you are presented. Through this process, you should establish a voice, a personality, and a key goal while also visiting what weaknesses you have to get over and familiarizing yourself with the competitive arena you’re entering.
Learn Your Audience
Knowing yourself is important, but it’s equally as important to know your audience. If you haven’t already, you should delve in and research who your consumers are. This step lets you build an in depth persona of exactly what your typical buyer looks like so that you can optimize your campaign to directly address their wants and needs. The information you form in this step will also be what is used to create targeting specifications for your ads.
Know What You Want To Say
Regardless of the platform, a successful campaign requires a strong and cohesive message. This is truer than ever on social media where the average person will spend seconds at most viewing your ad.
Finding your message starts with zeroing in on what you want (or need) to portray, what it is that your customer base and demographic are looking for, and how you can merge those things in order to produce the best outcome.
Support Your Message
With the general concept in mind, the true creative portion of your social media marketing endeavor takes hold. The next step is to work to create the three primary components of campaign messaging: a core idea that needs to be put across through your copy, a tagline that embodies it and serves as the primary headline of your campaign (think ‘Just Do It’), and a system of image and video assets that support and enhance it. These three central elements fuse together to build the framework of successful social media marketing.
Establish a Visual Language
Now that you have your message and assets together, it’s time to meld them into an attention grabbing, relevant, and high-touch visual system. Here, you should look back to the voice formed within your brand persona in order to find a solution that best fits the goals at hand within the paradigm of your brand’s personality and demographic.
Baker Street Digital