Zero in on your target audience
To build a strong brand, you have to know your audience. Dive in and research who your consumers are. If you can build out a detailed persona of exactly what your typical buyer looks like, then you can build your packaging, social media voice, and marketing campaigns directly around them. You may have one persona, you may have three, but if you aren’t targeting your demographic's needs, you won’t be reaching your fullest potential.
Speak to your niche
Now that you know your target audience, it’s time to learn how to talk to them. Present ideas and features that speak to the niche your brand fits into. If your product appeals to DIY handymen, then filling your promotional material with engineering jargon likely won’t make much headway. You’ll want to break down what you’re offering in a way that is both understandable and relatable to the people who will want your product.
Keep it cohesive
This is simple, but it’s still one of the biggest mistakes we see people make. Keep your brand COHESIVE. Make sure that everything your brand does is CONSISTENT in both aesthetic and messaging. Your ads should match your landing page, your landing page should match your site, your site should match your shop, and on and on. Your brand needs to be a cohesive whole. Incompatible pieces will do wonders to drive away potential leads. If your brand doesn’t mesh with itself, it’s definitely not going to mesh with your customers.
How is you brand health?
Let me know what you do to build your brand.
Co-founder and CEO
338 Lee Road 188
Auburn, AL. 36832