Sometimes business leaders are at a loss as to why company sales are stagnant or declining. They look in the mirror and then check-in with their executive team, but no one can offer a clear-cut solution. The old saying is, “I don’t know what I don’t know.” What they do know is that they need a sales expert – now, but they cannot afford the price tag that comes along with such an individual to diagnose the problems, fix the issues and lead their sales team effectively. However, there is a solution – and it’s called an “outsourced,” “part-time,” or “fractional” sales leader.
What is a fractional sales leader?
A fractional sales leader becomes a part-time addition to the C-suite or executive leadership team. The right fractional sales leader has been an executive leader for years, so they’ve walked in your shoes. S/he brings a much needed “outside perspective” to sales strategy and the tools and tactics needed to stimulate sales revenue growth. However, unlike full-time employees, the outsourced sales leader works part-time and often commutes from a different location or state for key meetings and interaction with the sales team. They probably even have an office at your company that they utilize when they’re onsite, although meetings can also occur virtually.
How might your company benefit from partnering with a fractional/outsourced sales leader?
Fractional sales leaders are a great fit for small to mid-sized companies that don’t need or can’t afford a permanent “VP of Sales.” Fractional sales leaders also work well in companies that have existing sales leadership, but want the perspective of an outside expert. In addition to serving as a part-time member of the C-suite, fractional sales leaders usually offer other services to their clients, such as acting as the full-time interim executive during the search for a permanent VP of Sales. The ability to “rent instead of hire” has the side benefit of saving on costs associated with recruiting, interviewing and relocation.
Why does someone choose to be a fractional sales leader?
Successful fractional sales leaders have an impressive track record of C-Suite success and experience. They have an interest in leveraging their significant experience to help companies, but don’t want to work full-time for one organization or have to relocate from their home location. Fractional sales leaders built robust corporate careers on their passion for having a huge positive impact on the bottom line of their businesses. Highly qualified outsourced sales leaders know how to balance their time across multiple companies, and they enjoy the flexibility that comes from such a schedule.
Imagine if you could pick up the phone and hire a sales leader anytime you need one!
You can! Fractional sales leaders can be there quickly, and they will roll up their sleeves and immerse themselves in your company.
Have you ever need sales leadership talent in a hurry?
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Co-founder and CEO
338 Lee Road 188
Auburn, AL. 36832